A portfolio of Liu Jin Hui
Work
App
App Onboarding Revamp
Collaborated with multiple function teams, and validated design through user interview
Design System
Building Design System
Maximum creativity with constraint
App
Seal The Leaking Funnel
Fix the high drop-off rate for sign-up flow by data
Tool
Homemade design tool
I wish I can do less of tedious work, so I built my own plugins
Motion
I aspire for my design to not only enhance user efficiency but also infuse a sense of satisfaction and joy throughout the entire process.
Experience
Work
Jan 2023 - Aug 2023 (8 mos)
Product Designer
Teamed up with stakeholders to develop the subscription experience
Collaborated with the marketing manager to design and maintain the official website via Webflow
Organized design system and updated component with latest Figma features, enhanced the efficiency for other designers.
July 2019 - Oct 2022 (3 yrs)
Product Designer
Designed products for web and app usage across 10 countries
Revamped app onboarding, teaming up with cross-functional groups to achieve a 38.3% boost in sign-up rates
Worked with designers to establish a design system from ground up
Created prototypes for usability tests and conducted user interviews
Developed app animations using Lottie to enhance performance
Sep 2018 - Mar 2019 (7 mos)
UI/UX Intern
Developed landing pages using Webflow
Managed image library for internal design team
Crafted animations for company website and portfolio
Teamed up with a full-time designer for e-commerce App presentation and prototype
Volunteer & Side Project
Ongoing
Designer
Jun 2022
Figma Community Volunteer
Apr 2019 - Oct 2019 (6 mos)
Design Volunteer
